Monday, 7 January 2013

Target Audience (BBFC) - Mrs Frisenda


What is the BBFC?

 

The BBFC (British Board of Film Classification) is an expert and experienced regulator of the moving image. Their job is to advise and protect vulnerable viewers from the effects of viewing potentially harmful or inappropriate images. The BBFC classifies films, videos/DVDs and some video games, advertisements and trailers according to its Classification Guidelines, with ratings ranging from ‘U’ for Universal to ‘R18’.
 
 

AGE RATINGS:

 
The U symbol represents 'Universal'. Films that are classifed as 'U' are suitable for audience aged four and over. At U we only allow very mild bad language (eg ‘damn’ and ‘hell’). Occasionally, bad language such as ‘bloody’ or ‘bugger’ may be included, where justified by the context. Characters may be seen kissing or cuddling, however, there will be no focus on sexual behaviour, language or innuendo. There may be weapons carried by the villain or brief fight scenes, however these moments of emotional stress will be resolved quickly. There would be no reference to illegal drugs within a 'U' film.
 
 
 
'PG' stands for Parental Guidence, which means that the film is suitable for general viewing, however, some scenes may be unsuitable for younger children. Children aged eight or over should not be affected by films that are classified as PG. There may be mild bad language (such as ‘shit’ or ‘son of a bitch’) in a PG film, however if this language is used repeatedly and aggressively, then the film would be moved to the next category. References to sex are acceptable if the activity talked about or shown is implied and lacking in detail. Some violence may be shown, but not in any detail. Some 'jump' moments or scary scenes may be allowed in a PG film, however, prolonged violence or horror will not be accepted.
 
 
 
The 12 certificate is just for videos, DVDs and Blu-rays. 12A is for films at the cinema only. The BBFC's Guidelines state that there may be strong language (eg 'f***') at 12 or 12A, but it must be uncommon. Sex may be briefly and discreetly portrayed at 12 or 12A. Action sequences and weapons may be present at 12 or 12A, and there may be long fight scenes or similar. Weapons which might be easily accessible to 12 year olds should not be glamorised in 12A and 12 works.Discriminatory behaviour should not be endorsed by the film as a whole. There may be infrequent sight of drugs misuse in a 12 or a 12A but the portrayal should not be glamorised.
 

1 comment:

  1. Georgia you clearly understand the function of the BBFC and how they operate in terms of their classifications.

    You now need to show an example of how such classifications would be applicable by analysing a short film clip and justifying the age rating it has.

    ReplyDelete